With FriendFeed setting the pace and Twitter, Facebook, OneRiot and a bunch of other sites in hot pursuit, the ideal of real time – where something is updated on a web page without you having to refresh it, seems to be what everyone’s chasing right now.
Now Disqus, a comment application interface bloggers can add to their sites that has rich features and functionality, has added real-time comments (a la FriendFeed) so that people can comment – and see others’ comments – without having to refresh the page.
Web evangalist Robert Scoble ponders on the implications of this for the advertising revenue of pro-bloggers, as page views (known as impressions) are currently one of (if not) the dominant metric used for calculating how much someone gets paid.
TechCrunch adds a little more detail.
It seems that people at the bleeding edge of web culture are driving us steadily towards a web based on open standards so that applications (such as Disqus) can be easily ported to any platform or interface, where we can find out anything that’s happening, instantly, as it happens.
I imagine we’re probably five years away from such a scenario being widespread enough to be ubiqitous, but if you look back to 2004, well, a lot can happen online in five years…
Below is an interview with Disqus CEO Daniel Ha.